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Case Code: LDEN153
Case Length: 19 Pages 
Period: 1959-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Coffee Day Enterprises Limited
Industry :Food & Beverage
Countries : India
Themes: Entrepreneurial Strategy/ Starting New Ventures/ Leadership Style
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Leadership & Entrepreneurship

VG Siddhartha of Cafe Coffee Day: A `Failed` Entrepreneur?

 
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INTRODUCTION

 
On July 29, 2019, family members, employees, friends, and well-wishers of V.G. Siddhartha (VGS), Chairman and Managing Director of Coffee Day Enterprises Limited (CDEL), were shocked to hear the disappearance of their beloved VGS. He had last been seen by his driver near the Netravati River (Netravati) . Massive search operations went on for two days in the heavily flooded Netravati. Speculation abounded on the coffee baron’s whereabouts. On August 01, 2019, a body was found washed up on the banks of the river. It was identified as that of VGS...

 

 
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